Sometimes I’m asked what the opening of a prospective client’s book would be like. I explain that there are many ways to Read More...
"Propaganda is nothing other than the predecessor of an organization. Once there is an organization, it becomes the predecessor of the state. Propaganda is always the means to an end." Joseph Goebbels said that, right on page 44, and he was the propaganda chief of Nazi Germany.
I'm reading a biography of that guy by Curt Riess. It was originally published in 1948, only three years after the end of World War II. The version I'm reading is a paperback published in 1960. At this moment, I'm only about 15% into it and already Goebbels is blaming Jews for whatever he thinks is wrong in that country. That whipped-up hatred led to the Holocaust, the mass murder of some six million Jews during that war. Fortunately, the nightmare state of Nazi Germany was destroyed by combined forces of the Allies, which largely consisted of the United States, Canada, Great Britain, Australia, and the Soviet Union (which died on December 26, 1991). Suicide was the order of the day as the Nazi state collapsed. Like Hitler, Goebbels killed himself to avoid capture, trial for war crimes, and execution. Better to kill yourself than be humiliated at trial then hanged by the enemy. What struck me while reading this book is how easily people can be convinced of virtually anything so long as the message is sent loud, clear, and often. People respond emotionally to propaganda. It's an effective way to build a power base, and that power base cares not one bit about whether the propaganda is based in truth. In a reach for absolute power, truth is irrelevant. Consider today's Russia. When the Soviet Union collapsed, a KGB colonel began his rise into this fledgling democracy. Russian citizens have no real history of democracy and did not see the danger in Vladimir Putin's climb to become a dictatorial strongman. He consolidated power one step at a time. Killing or imprisoning political adversaries, reining in the media to become state propaganda outlets, and tweaking the Russian constitution to stay in power for the rest of his life. He shut down the international Internet to control the flow of information. And then Putin invaded neighboring Ukraine. He just wants the land. He lied to Russian citizens about Ukraine being led by Nazis and the threat he claimed they posed to Russia. That's the propaganda. Unfortunately for the Russian military, they've largely discovered by personal experience that Putin lied. Words are an essential part of propaganda. Reading this book really drives home how viciousness and hatred can find followers, and that's frightening. When something goes south, publicly and stridently accuse, and a lot of people will believe the lies and follow the liar. I'm in for a scary experience by reading this book, and I have a good number of books about World War II, both in Europe and in the Pacific.
Is it possible to write an unreadable book? Yes. How might one go about doing so? There are many things an author can do to mangle a Read More...
And here comes our new president, Donald J. Trump. He has called on the carpet the bosses of news media and journalists and whipped Read More...
I had no idea that Barack Obama curses before public speaking. I think I know at whom he curses before going on stage. I was as shocked Read More...
My business partner suggested last night that we ought to review some speeches and comment on what makes them great, or not so great. Read More...
I don’t know how Eric reacts when he’s engrossed in a book or article and comes across a misspelled word, or the wrong Read More...
A few days ago, my partner suggested that I do a blog post about President Barack Obama’s speech at the 2016 Democratic National Read More...
True story. One day a client said that to me. Honestly, I was surprised. It never occurred to me that so many other writers don’t Read More...
Here’s an ethical dilemma for the ages. Ghostwriter Tony Schwartz claims that he wrote GOP presidential candidate Donald Read More...
Blogs are important for a couple of reasons. First, it’s a great way to communicate with your customers. An interesting, ongoing Read More...


